TM Memorabilia launches website, reveals updated logo and branding
(Jan. 1, 2022) — TM Memorabilia released a new website, updated logo and redesigned branding plan Saturday, the first step in a series of changes to the store’s online presence.
The new website can be found at tmmemorabilia.com.
Sports fans visiting the website will be encouraged to visit the store inside the Columbia Mall by promoting the store’s history, mission and values.
“A website isn’t something we’ve had in our arsenal,” Tom Morbelli, founder and owner of TM Memorabilia said. We’re excited for the positive way it will improve our online presence and the future opportunities it provides.”
The website is a significant step in a new branding plan TM Memorabilia implemented for the upcoming year, which also called for a redesigned logo.
Designed by Luca Vitale, the new logo reflects the identity of TM Memorabilia as a trusted local store specializing in authentic collectibles across a wide gamut of sports.
“Logos should appeal to a customer’s appetite,” Vitale said.
“I believe the small touches on the logo, like a seam in the ‘T’ or a hockey stick in the ‘M’ does an effective job of showing sports fans the wide range of products we have.”
The webpage and logo are just the beginning of TM Memorabilia’s plan to expand its digital reach.
Later this year, TM Memorabilia plans to sell products directly through the new website, providing fans a safe and secure way to purchase unique sports memorabilia without leaving their home.
“There’s a lot of fake stuff out there, especially on eBay,” Morbelli said.
“With me, people can buy in confidence knowing that they’re guaranteed for life.”
Online purchases of autographed or authenticated items will follow the same procedure as in-store purchases, allowing certifications to be transferred remotely to an item’s new owner.
Even with an expanded digital presence, Morbelli makes his customers feel welcome and promises to answer every phone call he receives.
Morbelli also believes the website reflects the shock and awe his store is known for, and the feeling of nostalgia it provides.
“People can’t believe all the stuff we have; for sports fans, it’s like Candyland,” Morbelli said.
“If we elicit a response like that, we’re doing our job.”
For more information on TM Memorabilia’s branding plan, visit tmmemorabilia.com/about.
Major updates to TM Memorabilia’s website and image will be announced via news release at tmmemorabilia.com/media.
TM Memorabilia is a physical and online marketplace for quality sports collectibles with a physical store in Columbia, Missouri. The store carries hundreds of authentic and autographed products from a wide variety of leagues. TM Memorabilia was founded in 2019 by Tom Morbelli, a lifetime sports fan with years of experience in the collectibles business. Products sold at TM Memorabilia come with a lifetime guarantee of authenticity. For store information, including select product listings, visit tmmemorabilia.com.
###
